Jim dropped me an email this afternoon showing off Aaron Wall’s (ridiculously) kickass new SEO Toolbar [because apparently Jim doesn’t think I, too, read SEO Book. ;)]. I was going to attempt a review after playing with it for a few hours, but€¦ (a) this thing speaks for itself and (b) I’m dumb.
Also, I think Aaron does the best job explaining his new tool:
What would happen if you smooshed together many of the best parts of Rank Checker, SEO for Firefox, the best keyword research tools across the web, a feed reader (pre-populated with many SEO feeds), a ton of competitive research tools, the ability to compare up to 5 competing sites against each other, easy data export, and boatloads of other features into 1 handy Firefox extension? Well, you would have the SEO Toolbar.
He’s not even kidding.
You just need to go download it. Right now. I already have and I’m not even a real SEO. I just play one on the Internet when I’m not reading Sphinn. [Sorry. Being sick makes me delirious and punchy.]
Seriously, Aaron’s new gift to the SEO community is a high-powered SEO package that sits in your browser, giving you access to a huge number of data points. Inside the tool you’ll find links to competitive research tools, the ability to compare a handful of Web sites at a time, a built-in rank checker, the power to mass populate a gaggle of keyword research tools with one click and more.
I’d like to have this toolbar’s babies, if possible.
As an SEO, you’re going to love the advanced site and linking information, traffic numbers and competitive research. As a blogger, I love (love, love) that there’s a bunch of site social networking information PLUS a populated RSS feed with some of the best SEO-related blogs around. [Fine, we’re biased. Both Jim’s personal linkbuilding blog and the We Build Pages blog are listed ;)]
It’s worth noting that this isn’t the only toolbar to come out recently. Bruce Clay, Inc. released its own SEM Toolbar last week, though it’s only available in Internet Explorer and it’s not quite as high-performance as Aaron’s. Still, options.