03 Dec 2006

Get backlinks from pages that have backlinks.

Last week we released a handful of new SEO Tools, and updated some older SEO tools. One of these tools has quickly turned into my new favorite tools….the Strongest Subpages tool. (we’ve also got a private version that shows the top 100 subpages, and shows the title tags for those pages).

So why do I love this tool you ask?

Because you can find the best pages to get links from using this tool!

I spent some time today sending some ad request emails, and used this tool in the process.

If I found what appeared to be a great site, and one that I thought might give me some advertising space, I’d run the site through this tool to find the most powerful subpages and try to get ads on those pages.

Why? Well, for one, these are the pages that have been referenced the most, so the content on these pages must be of quality. Also, since these pages are often referenced, they probably get the most traffic, and thus click throughs as well.

Think about this….if you were google, and you wanted to not count crappy links pages, or pages with no value, then an easy filter would be "Don’t count any link that comes from any page that doesn’t have outside links to it".

If you’re getting a link from a page that no other site links to (beyond that site), what is the true trust of that page?

However, if you get a link from a subpage, that has lots of links to it, and your link is on that page, there’s outside trust flowing to that page.

If you’re getting links from pages that only has internal links to it, I doubt there’s much value in it.

I sealed a deal already from one of the sites I contacted today.

The first page I got an ad from had more backlinks than the sites homepage had (the homepage had ~300 outside backlinks to it, the most powerful subpage had over 2000 outside backlinks to it). This page was relevant to one of my clients, so I got an ad there.

They had another subpage that had close to 200 backlinks to it, and I had another client related to that topic, so I got another ad there.

I’d bet that these pages count a lot more than if I had gotten ads on pages that had no outside links to it. I bet they’ll also get some nice click throughs.