OK – let me clarify my post title. Google doesn’t really offer an Adwords Unconditional Money-Back Guarantee…..but they should since they say that SEO’s should do this….practice what you preach….or change what you preach Google.
The page that ranks #4 in Google for "SEO" is the old "Google Information for Webmasters" – since renamed "What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?"
Yea, I know I’ve ripped into more Google’s webmaster recommendations before, but the last bullet point called "Make sure you’re protected legally." really gets my goat (makes me mad) where it states:
For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.
I don’t offer any unconditional guarantee…..do you? Does Google with Adwords (shouldn’t they practice what they preach?) Is it smart to offer an unconditional money-back guarantee for SEO Services? Why would Google say this??
PS – tomorrow I’ll chat about my experience at hostingcon where I spoke on "How Google Ranks Websites".