11 Oct 2007

Jim might stop blogging – Stay Under the Radar – 2005 Flashback

Sometimes I ask myself, "Shouldn’t I just stop blogging about link building, and just go as far under the radar as I can?"

People can debate all day long over what works, and what doesn’t (when it comes to search engine rankings). People can debate what is Good, and what is evil, what is white hat, and what is black hat, and what is a paid link, and what can be "caught/filtered", and what those  Filters/penalties are and how thay can be applied (to whom, and how, and why, and where and when, Google might play a role in these things…..should I be trying to convince or inform, or even state what I think when it comes to these matters?

Why bother? I’ve already written my views. My favorites are listed on the bottom of all my pages under "Jim’s Favorite Posts" (last updated in April)….

I’ve been blogging since September of 2005, and I can say this, I still believe, and act upon almost everything I’ve ever said as far as link building. Even that stuff I wrote back in 2005, I still feel is relevant in today’s ever changing world.

Jim goes into 2005 time machine for a minute here…..

In September of 2005 I laid out the ground work for how I envision search engines rank sites (or at least how they are trying to). I still believe in this.  October of 2005 I also laid out more of my SEO framework in my thoughts on what google likes to rank in the top 10 for many search results.  We’ve been lucky to compete with sites like these by keeping a regular flow of quality links coming in to sites we work with…it works.

October of 2005 I wrote about Changes and Paranoia in the SEO World. This advice is so useful even today, 2 years later, where FUD and Link Blue Cool Aid is being served to the masses, to those who think the sky is falling every day. SEO goes on, always will. Check your beliefs with facts and observations, and do what you think is right, and then measure.

In November of 2005 I spoke of the difference between what a link ninja does vs a link monkey. (before Stuntdubl helped us to coin "link ninja"). At that time we had about 12 employees that included 4 link ninjas. Today we have 28 employees which includes 17 link ninjas.

In September of 2005 I wrote about how I liked old websites. I still believe this to this day, but Oatmeal recently proved there’s at least one exception. Maybe with a lot linkbait, and few bait home runs, it can be done….but I’m not the one to try it….I’ll stick with what I know I’m good at working on…and that’s old sites. I like old websites so much, that since 2005 we very rarely have work with sites that are newer than 2 years online.

In October of 2005 I also taked about screwing the sandbox, and buying old websites. That one post haunts me to this day, 2 years later. I swear, Every Week, I get at least 1 or 2 emails asking me about buying old sites. They’re either seeking consulting, or the service of finding old sites. I no longer wish to mention any more than I already have on buying old sites.

In October of 2005 I also wrote on how link pages are dead. Back in the day I considered myself the link trade king. No other trader had as many PR8’s and 7’s as we did…and man it worked great….but shit, that was back in 2003. I can’t believe I still get crap link trade requests every day in my email, My responses to what to do with link trade requests are the same as it was in Oct 2005.

In December of 2005 I wrote about buying links under the radar. The closing paragraphs still hold true to my heart today.

So my new years resolution is to  get better at what we do which would include moving even more under the radar with our link buys – grab a link from a virgin site (a site that’s not openly selling “ads”) and move on.

Bottom line – As an SEO you’ve got to distance yourself from other fellow SEO’s in your link building.

Jim steps back out of time machine now in October 2007….

SEO hasn’t changed much since 2005 – really….there’s always been fear, uncertainty and doubt.

Links still work just as good as they ever did. The whole game is to stay under the radar, and don’t piss of Google.

Maybe I’ll just take a year off from blogging…or maybe I just won’t blog about link building anymore….who knows…maybe I’ve already said all I want/need/can say. I’ve thought of tons of other posts, but always axe them when I think "stay under the radar"….which means there’s often not much more to say beyond what I’ve already said publically.

I don’t know…what do you think?

In any case, I’ll be in NYC next week for SMX, and the following week I’ll be in Ireland…and between now and then I’ve got a few very important meetings. Never a dull moment….but I’m still feeling really Lucky today and everyday.