11 Jun 2009

Higher Than Deserved Rankings – Are you too High?

Yesterday I happened to be on wikipedia.com on the trustrank page, when I scrolled over the words “various techniques to achieve higher-than-deserved rankings” in the second paragraph, and the link title popped up “Search Engine Optimization

hum…so Search Engine Optimization is “various techniques to achieve higher-than-deserved rankings“…but hey…I do believe I’ve heard those exact words used before by some search engine engineers, and I think I’ve read those exact words before in some patents.

I wish there were a “Rank Deserve Number” next to the urls in a search result page … This site deserves to be at this number..but the seo practices on the site are making it rank where you see it……. hey, you’re #3…but you only deserve to be #23….red flag!… hey, you’re #23, and you should be #3…better do more SEO!……or you deserve to be #11, and you are #11… so keep your SEO to that level….

So what if I were talking to my neighbor about his website, and after running some searches, I thought that he was ranking way below where I felt he deserved to be..

So what if I told my neighbor these 3 simple SEO tips…

1. Normally, If  you mention your targeted phrases a few times on a page (as opposed to just once, or not at all) you will rank higher for those phrases.

2. Normally, If you put your targeted phrases in your title tags you will rank higher for those phrases.

3. Normally, if you get other websites to link to your site, you will rank higher.

These are surely SEO technique to achieve higher rankings…now, if my neighbor took the above advice, and he went up in the rankings…did he  deserve that increase? What if he did this every day, all day, 40 hours a week for every week of the year… would he deserve that increase in rankings? What if he then started participating in blogs and forums of related sites, perhaps for the purpose of getting links,  by making blog comments that got links to his site?…. what if that increases his rankings, did he deserve that?…what if he was participating in blog comments and forums just for fun…and wasn’t thinking about the link juice… does he deserve ranking increases for things he did w/o knowing it would increase his rankings…what if he was having fun and maybe only thinking about link juice a little?

Do you only deserve an increase in rankings if you did things without link juice in mind? What if you thought about the link juice just a little bit? What if some PR guy comes up with an idea, and in the background their in house SEO/marketing guy is yelling  “Yes Yes” because he knows it could bring links?

See,there’s the kicker…Bob Jones from some PR department can make a decision like,  “Lets give away phones to people.”…or something like that…and if that gets them lots of links..hey, they weren’t thinking of link juice… but if it were Jim Boykin giving away phones or hot fudge..well,  you know….anyways…that’s another post….

I believe that there are many who do believe that Search Engine Optimization is just “various techniques to achieve higher-than-deserved rankings” …but doesn’t every site owner feel they deserve higher rankings?…and how can we know just what we deserve? And how much SEO do we do to only obtain “what we deserve”?