You take your first sip of coffee of the day as you log into Google Analytics. Your dashboard loads up and instantly you spit coffee all over your keyboard. Because what you see on the chart in front of you just made your heart drop. Your web traffic is dead, leaving your analytics dashboard to look like a cliff at the Grand Canyon.
If you have been doing SEO long enough you will eventually come across a client that has been hit with a negative action from the search engines. These negative actions can come in many different forms. However the most popular over the last several years are Manual Penalties, the Penguin filter, and the Panda filter.
Each of these is completely unique and thus requires completely unique strategies moving forward. I can’t even count on both hands the number of times I have had a client that has wasted time and money pursuing the wrong course of action.
So to save everyone some time and money in the future, here’s a handy chart to guide you through your next pitfall. Hopefully you will never need it.
SEO Recovery Grid
|Disavow Document submission||MAYBE||NO||MAYBE|
|Take down links||MAYBE||NO||MAYBE|
|Build New Links||NO||NO||MAYBE|