09 Oct 2015

Mobile SERPs and Authorship Lives Again: Weekly Forum Update

seochat-wmw-cre8asite-threadwatch-roundupAuthorship ain’t dead yet! That’s what many SEOs are buzzing about since Gary Illyes told webmasters last week to leave the authorship markup on their pages.

Another rumor sparked by comments from Illyes is that Google might be developing a mobile SERPs index. If such a thing were to exist, it would mean that desktop and mobile would have their own totally different SERPs.

Naturally, our communities have picked up on these and more pieces of news! They’ve been busy dissecting and analyzing all week, and now we’re here to share the fruits of their labors with you! We’d love it if you’d join some of these discussions to contribute your own thoughts – the more the merrier!

Proof That Authorship Is Not Dead!

Last week at SMX East, Gary Illyes asked webmasters to please leave the Authorship markup on their pages. As you know, Authorship is no longer supported – Google dropped it back in August 2014. Even though the markup is no longer supported, famous brains like Danny Sullivan have speculated that Google is still paying attention to names.

One of our Threadwatch reporters has a few links detailing the history of authorship and this latest news. Perhaps Illyes’s comments indicate that Authorship might rise again in the near future? What new purpose could it serve?

Panda’s Still Rolling and Penguin is Coming Soon!

Another Threadwatch reporter has picked up the trail of Google’s twin hurricanes: Panda and Penguin. Panda 4.2 was originally announced as a slow-moving update…and it’s been moving so slow that many webmasters were speculating that it had been reversed!

Not so, however. According to Google’s Gary Illyes it probably still has “a few more months to stabilize.” The widely anticipated real-time version of Penguin could be out by the end of the year. Take a look at this little discussion for more links and threads to stay up-to-date!

Google May Be Building a Mobile SERPs Index

Over on WebmasterWorld, users were excitedly discussing the possibility of a future “dedicated mobile” SERPs index. User aakk9999 writes that

“currently, if you have a mobile site…the ranking of that mobile site is based on how well desktop ranks. In other words, SERPs use desktop ranking weighed for the fact on whether it has mobile version or not… Separate mobile SERPs would probably rank a mobile page on its own merit.”

Other users wonder if a mobile-only index would omit desktop specific sites. And what would that mean for responsive sites? Google is continuing to emphasize the importance of the mobile user experience. If Mobilegeddon wasn’t enough to convince you to go responsive or mobile, this should be a second wake-up call!

Twitter Contemplates Expanding the 140 Character Limit

One day when we’re all old and gray, we’ll be telling our children “In my day, we only had 140 characters – and we liked it! You kids these days don’t know how luck you are!”

Twitter’s 140 character limit, like the structure of a haiku, is its most famous and even lauded feature. Short, succinct bursts of communication are what make Twitter unique as a social platform. Understandably, users of WebmasterWorld are saying that they’d miss the old limit if it was ever expanded.

“I think it is the only thing that keeps Twitter going. If it allows long tweets with images, why not Facebook, Tumblr, G+? What makes Twitter different at that point?” writes user ergophobe.

But also, as user graeme_p points out, it’s not just the character limit that makes Twitter special – it’s got a powerful community of people built up around it. Maybe that’s all it needs.

Where Do Internet Marketers Go To Keep Up With Changes?

The SEO and Internet marketing scene changes so quickly sometimes that it’s enough to make your head spin. Forums used to be the primary way of keeping up with the Joneses – but there are a myriad of other resources now. That’s good in some ways, but bad in others – more sources also means the potential of more bogus information. So where do you go?

Users on Cre8asiteforums discussed many different options. Some follow the official Google blogs and social accounts of employees. You’ll see from this blog post that Gary Illyes, for example, has been full of interesting information lately! So that can be a good source. Other users watch their competitors, go to conventions, or look to do the opposite of what “the herd” is doing.

User EGOL emphasizes that “The real rocket fuel is in the industry of your content area.” What about you?

Be Chipped Or (Maybe) Be Liable

User iamlost brought an interesting development in the world of credit cards to the attention of the Cre8asiteforums community. So called “chipped” cards are those that are hacked or counterfeited. It used to be that if a merchant got scammed by a chipped card, they weren’t liable for the losses incurred. As of this month, merchants ARE liable.

“Point of Service” terminals are no longer the responsibility of credit card companies. Next year, the same shift will happen for ATM machines. So be careful and look into ways to detect chipped cards!

The Dark Side of PPI

Back in the days before Internet marketing, marketing through television was the popular way to present your products. The big problem with that was that it was hard to tell if you’d hit the right audience.

If you wanted to target women in their 30s, you could try putting up an ad during a program that claimed to have a large audience in that demographic – but more often than not, you’d only hit 30% or 40% of the people you really wanted to reach.

The Internet was supposed to change that – but fake and misdirected traffic is still a problem to this day. If you pay for ad space and all you get are fake bots, then you’re effectively throwing money into a hole. SEO Chat users discuss a fascinating article on the topic from Bloomberg.

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