Very rarely are URLs “naked.” The links that you click are often embedded in visible, highlighted anchor text.. The general wisdom of SEO dictates that your highlighted anchor text should be relevant to the page you’re linking to and should include important keywords.
Example: Check out Jim’s blog. In that sentence, the words “Jim’s blog” make up the anchor text. This would be the “naked URL”: https://imninjas.com/blog/author/jim-boykin/